Greg Crossan Greg Crossan

Who You Need to Be to Reach What You Want: Identity-Based Goals

Most goal-setting advice focuses on actions. But real growth; promotion, visibility, balance, comes from shifting your identity. This article explores how CPAs can move from technician to leader by upgrading beliefs, habits, and mindset so goals become natural outcomes of who you are becoming.

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Greg Crossan Greg Crossan

Why the Best CPAs Chase Discomfort at Work (And How You Can Too)

Growth rarely feels comfortable. This piece shows CPAs how to reframe nerves as useful energy, make friends with uncertainty, and choose stretch opportunities that build mastery. Practical, science-informed guidance to move from safe competence to trusted advisor without sacrificing standards.

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Greg Crossan Greg Crossan

How to Deliver for a Boss Who Demands Perfect Work

Working for a boss who expects perfect work can drain capacity. This CPA-focused guide shows how to decode risk, reputation, and ambiguity, lead with the decision and standards, set clear service levels, price certainty, and use quick mindset shifts to move work forward without endless polish. Practical tools and templates included.

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Greg Crossan Greg Crossan

Thriving Through Tax Season: The Coaching Revolution for Corporate Tax Pros

Find success in your busy season! Learn from a seasoned tax professional's 30-year journey, discovering transformative insights for corporate tax professionals. Tackle challenges like late information, tight deadlines, and stress-induced decision-making with resilience and purpose. Embrace coaching as your secret weapon – building inner strength, enhancing critical thinking, and equipping you to dissect problems creatively. Say goodbye to burnout and hello to a more fulfilling career.

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